Amazon's Top-Selling Sales Book (for 6 weeks)

Over the years, Apollo.io developed a reputation as a low cost data provider. With ambitions to dominate the global sales tech category, we moved beyond data and wrote the definitive guide to outbound sales. For 6 weeks in 2024, this was the #1 best selling book on Amazon in the sales category.

COMPANY

Apollo.io

COMPANY

Apollo.io

COMPANY

Apollo.io

POSITION

VP, Content Marketing & Product Education

POSITION

VP, Content Marketing & Product Education

POSITION

VP, Content Marketing & Product Education

ROLE

Primary Author

ROLE

Primary Author

ROLE

Primary Author

Crafting a Bestseller

For me, successful marketing starts with one rule:

Be where your customers are.

And believe it or not, salespeople buy books. Don't believe me? Head to Amazon and search for "sales books". You'll find bangers like Fanatical Prospecting, Spin Selling, The Challenger Sale, and more.

Recognizing this, companies like Salesforce, Gong, HubSpot, and long ago published best-selling titles of their own on Amazon. It's a smart play, ensuring that the most dedicated professionals in the industry — the ones who buy and read books — find your content where they're most likely to search for it.

Apollo, despite a global userbase of over 500,000 salespeople, had yet to produce anything like a book worthy of publication. That changed in 2024.

Along with two members of my team, Karli Stone and Xier Dang, I wrote and published a 224 page book on Outbound Sales, full of practical how-go knowledge based on data sourced from Apollo's userbase.

Pulling this together took collaboration with product, engineering, data science, and marketing. The result?

Over 500,000 organic social impressions from the launch, over 20,000 people reading the book on the Apollo Academy website, and the #1 best-seller spot on Amazon for 6 weeks straight.

You can find the book here: https://www.amazon.com/Outbound-Sales-data-backed-playbook-calling

For me, successful marketing starts with one rule:

Be where your customers are.

Apollo, despite a global userbase of over 500,000 salespeople, had yet to produce anything like a book worthy of publication. That changed in 2024.

Along with two members of my team, Karli Stone and Xier Dang, I wrote and published a 224 page book on Outbound Sales, full of practical how-go knowledge based on data sourced from Apollo's userbase.

Pulling this together took collaboration with product, engineering, data science, and marketing. The result?

Over 500,000 organic social impressions from the launch, over 20,000 people reading the book on the Apollo Academy website, and the #1 best-seller spot on Amazon for 6 weeks straight.

You can find the book here: https://www.amazon.com/Outbound-Sales-data-backed-playbook-calling

For me, successful marketing starts with one rule:

Be where your customers are.

Apollo, despite a global userbase of over 500,000 salespeople, had yet to produce anything like a book worthy of publication. That changed in 2024.

Along with two members of my team, Karli Stone and Xier Dang, I wrote and published a 224 page book on Outbound Sales, full of practical how-go knowledge based on data sourced from Apollo's userbase.

Pulling this together took collaboration with product, engineering, data science, and marketing. The result?

Over 500,000 organic social impressions from the launch, over 20,000 people reading the book on the Apollo Academy website, and the #1 best-seller spot on Amazon for 6 weeks straight.

You can find the book here: https://www.amazon.com/Outbound-Sales-data-backed-playbook-calling

Apollo Academy: from 0 to 500k+ Plays

A few months into my tenure at Apollo.io, Tim Zheng, the CEO, asked me to take on a long-cherished dream of his: creating the "Khan Academy" of sales. Two years later, Apollo Academy served over 500k plays of content to salespeople and entrepreneurs around the world. Apollo Academy was named by Skilljar as one of the 6 best academies in tech. This is the story of how we did it.